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| 1 | +--- |
| 2 | +title: Magellan AI (Actions) Destination |
| 3 | +id: 661eca176680eee35d82c955 |
| 4 | +beta: true |
| 5 | +hidden: true |
| 6 | +--- |
| 7 | + |
| 8 | +{% include content/plan-grid.md name="actions" %} |
| 9 | + |
| 10 | +[Magellan AI](https://www.magellan.ai/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} is the all-in-one platform for audio advertising intelligence, media planning, and measurement. |
| 11 | + |
| 12 | +This destination is maintained by Magellan AI. For any issues with the destination, [contact their Measurement team](mailto:measurement@magellan.ai). |
| 13 | + |
| 14 | +## Getting started |
| 15 | + |
| 16 | +1. From your Segment workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Magellan AI". |
| 17 | +2. Select "Magellan AI" and click **Add Destination**. |
| 18 | +3. Select an existing Source to connect to Magellan AI (Actions), give your destination a name and click **Create destination**. |
| 19 | +4. Enter the campaign's **pixel token** in the destination settings in Segment. You can obtain this token either from the [Magellan AI pixel management dashboard](https://app.magellan.ai/navigator/measurement/pixels){:target="_blank"} or provided by your Magellan AI Measurement Success Manager. |
| 20 | +5. Configure which actions you want to send to Magellan AI. |
| 21 | + |
| 22 | +(Optional) If you need Magellan AI to process GDPR deletion requests: |
| 23 | +1. Contact your Magellan AI Measurement Success Manager to enable API access for your account. |
| 24 | +2. Go to the [Magellan AI API access token page](https://app.magellan.ai/api_access_tokens){:target="_blank"} and generate a new API token. |
| 25 | +3. Find and copy the new **API token**. |
| 26 | +4. Enter the **API token** in the destination settings for your Magellan AI (Actions) destination. |
| 27 | + |
| 28 | +{% include components/actions-fields.html %} |
| 29 | + |
| 30 | +## Limitations |
| 31 | + |
| 32 | +* Magellan AI only supports Segment's Replay feature for mobile events. |
| 33 | + |
| 34 | +### Lead |
| 35 | + |
| 36 | +Magellan AI's `Lead` action is semantically closest to Segment's [B2B SaaS `Signed Up` event](/docs/connections/spec/b2b-saas/#signed-up) and uses it as the default Trigger. However, Magellan AI's API spec considers `Lead` an e-commerce event, requiring a value and a currency. You may: |
| 37 | +* Configure your sources sending `Signed Up` events to include the additional e-commerce-style fields |
| 38 | +* Consider mapping an alternative event to the `Lead` action, like `Promotion Clicked` or `Product Added to Wishlist`, depending on your use case |
| 39 | +* Map `Signed Up` events to the `Lead` action, providing dummy values in the mapping like `0` for the value and `USD` for the currency |
| 40 | + |
| 41 | +### Install, Third-Party Event |
| 42 | + |
| 43 | +Magellan AI's API spec requires a user agent, but Segment's [Analytics-Swift](/docs/connections/sources/catalog/libraries/mobile/apple/) library does not provide user agent information in the event context. In order to use this action with Segment's Swift library, you can provide either a static user agent string or a placeholder value in the mapping. |
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