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Copy file name to clipboardExpand all lines: src/privacy/data-retention-policy.md
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@@ -83,7 +83,7 @@ With this data retention policy, all data beyond the retention period is unrecov
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* Backfill Data is only available for data within the retention period.
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*[Data residency](/docs/guides/regional-segment/) migrations across regions (US and EU) is only available for data within the retention period.
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* Additional impacts to Object data:
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* Cloud Object Data (using push) updated using the [Object API](/docs/connections/sources/catalog/libraries/server/object-api/#set), [Bulk API](docs/connections/sources/catalog/libraries/server/object-bulk-api/), or webhook cloud sources (for example, [SendGrid](/docs/connections/sources/catalog/cloud-apps/sendgrid/#streaming) or [Mandrill](/docs/connections/sources/catalog/cloud-apps/mandrill/#streaming)): Any data older than 180 days is treated as a new record and may not contain any historic properties. To prevent loss of data properties, Segment recommends that you always send full objects with all properties.
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* Cloud Object Data (using push) updated using the [Object API](/docs/connections/sources/catalog/libraries/server/object-api/#set), [Bulk API](/docs/connections/sources/catalog/libraries/server/object-bulk-api/), or webhook cloud sources (for example, [SendGrid](/docs/connections/sources/catalog/cloud-apps/sendgrid/#streaming) or [Mandrill](/docs/connections/sources/catalog/cloud-apps/mandrill/#streaming)): Any data older than 180 days is treated as a new record and may not contain any historic properties. To prevent loss of data properties, Segment recommends that you always send full objects with all properties.
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* Users and Accounts: Segment aggregates data from Identify and Group events for entities active within the last 180 days. Any data older than 180 days is treated as a new record and won't have historic properties. To prevent loss of data properties, Segment advises customers to migrate to using Profile Sync.
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*[Computed traits](/docs/unify/Traits/computed-traits/) is built using the available data within the retention period. Recreating these traits may result in different values based on the available data.
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*[Profiles](/docs/unify/), [Engage](/docs/engage/)[Audiences](/docs/engage/audiences/) and [Journeys](/docs/engage/journeys/) that are built using Events will use available data within the retention period. Recreating these may result in different Profiles based on the available data. Depending on how the conditions are defined, Profiles may or may not exit Computed traits, Engage Audiences, and Journeys due to the data retention policy, and this may result in mismatches in counts when comparing against a preview.
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### Data deletion delays
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When data reaches the end of its retention period, deletion is scheduled in accordance with Segment’s data retention policy. While Segment aims to complete the deletion process promptly, there may be occasional delays due to processing times or technical constraints. Segment is committed to initiating data deletions as soon as possible and strives to complete deletions within 7 days of the scheduled date.
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When data reaches the end of its retention period, deletion is scheduled in accordance with Segment’s data retention policy. While Segment aims to complete the deletion process promptly, there may be occasional delays due to processing times or technical constraints. Segment is committed to initiating data deletions as soon as possible and strives to complete deletions within 7 days of the scheduled date.
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