Update README.md

Author: dannysteenman

README.md

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-> **[Towards the Cloud](https://towardsthecloud.com/about) eliminates AWS complexity so you ship faster with confidence, cut costs by 30%, and become compliant.**
+> **Towards the Cloud runs the AWS foundation for modern product teams. This means your team ships faster, slashes AWS spend, and stay audit-ready without having to hire a platform squad.**
 >
-> Sounds too good to be true? We'll assess your AWS account for free and report exactly where you stand. You'll receive a report with security findings and cost optimization opportunities. After that you can decide whether to fix these findings yourself or let us handle it. No strings attached.
+> Unsure where to start? Book a free AWS Account Review. We’ll analyse your AWS environment, hand you a security & cost report, and you decide whether to act on it yourself or have us execute. No pressure, no retainer required up front.
 >
 > <a href="https://cal.com/towardsthecloud/aws-account-review"><img alt="Book a Free AWS Account Review" src="https://img.shields.io/badge/Book%20A%20Free%20AWS%20Account%20Review-success.svg?style=for-the-badge"/></a>
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 > <details>
-> <summary>☁️ <strong>Discover how we cut AWS costs by 30% and accelerate SOC 2 compliance...</strong></summary>
+> <summary>☁️ <strong>See how we turn AWS chaos into a compliant, cost-efficient platform…</strong></summary>
 > <br/>
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-> ### AWS complexity builds faster than you realize
+> ### The problem: AWS complexity compounds fast
 >
-> What starts as a simple deployment quickly spirals into inefficient architectures that cost 40-60% more than needed, security blind spots that risk customer data, and teams that burnout from managing operations on AWS instead of building product.
+> Ad‑hoc builds become 40–60% overspend, unmonitored security gaps put customer data at risk, and engineers burn out running infrastructure instead of shipping products.
 >
-> **Traditional consultancies prioritize billable hours over outcomes, then disappear after setup. We do the opposite...**
+> ### Our managed foundation keeps you moving forward
 >
-> ---
+> - ✅ **Compliant Landing Zone** – [Multi-account AWS CDK deployment](https://towardsthecloud.com/services/aws-landing-zone) with 100% [CIS benchmark](https://docs.aws.amazon.com/securityhub/latest/userguide/cis-aws-foundations-benchmark.html) coverage,
+> centralized logging, and SSO-ready access control.
+> - ✅ **Production-ready CDK components** – Pre-hardened building blocks so teams launch new services without reinventing best practices.
+> - ✅ **CI/CD with safe rollbacks** – GitOps workflows and governed pipelines that let you release faster with confidence.
+> - ✅ **Quarterly cost & security reviews** – [Cost Optimisation](https://towardsthecloud.com/services/aws-cost-optimization) plus [Security Reviews](https://towardsthecloud.com/services/aws-security-review)
+> delivered proactively.
+> - ✅ **Fractional Cloud Engineer** – On-demand expertise from an architect who implemented enterprise-grade AWS infrastructure for over a decade.
 >
-> ### We provide a complete package, so you deploy faster with confidence on AWS Cloud
+> ### Outcomes our customers see
 >
-> - ✅ **[Compliant multi-account Landing Zone](https://towardsthecloud.com/services/aws-landing-zone)**:
->   - Provisions AWS accounts with security guardrails out of the box - 100% [CIS benchmark compliant](https://docs.aws.amazon.com/securityhub/latest/userguide/cis-aws-foundations-benchmark.html)
->   - Secure Single Sign-On (SSO) for clean user access management
->   - Everything is built using AWS CDK ensuring consistency, version control, and repeatable deployments
->   - See what features are already included in our landing zone on our [public roadmap](https://github.com/towardsthecloud/aws-cdk-landing-zone-roadmap?tab=readme-ov-file#features)
-> - ✅ **Off-the-shelf compliant CDK components**: Develop secure infra quicker without reinventing the wheel
-> - ✅ **Complete CI/CD with easy rollbacks**: Deploy more frequently because of IaC safety
-> - ✅ **Quarterly checks**: Proactively receive [Cost Optimization assessments](https://towardsthecloud.com/services/aws-cost-optimization) + [Security Reviews](https://towardsthecloud.com/services/aws-security-review)
-> - ✅ **Fractional Cloud Engineer**: On-demand access to a decade of AWS Cloud experience to help you use best practices
+> - **30%+ lower AWS bill** – Continuous oversight prevents expensive drift ([30–60% documented savings](https://towardsthecloud.com/services/aws-cost-optimization#case-study)).
+> - **SOC 2 / HIPAA acceleration** – Guardrails, logging, and evidence packs ready on day one.
+> - **Audit-ready every quarter** – Automated monitoring plus recurring reviews keep findings under control.
+> - **Faster product velocity** – Engineers build features, not managing infrastructure.
+> - **Headcount leverage** – A [flexible retainer](https://towardsthecloud.com/pricing) replaces the cost of a full-time platform team.
 >
-> ---
+> **Proof:** Y Combinator startup Accolade used our Landing Zone to [earn SOC 2 in record time](https://towardsthecloud.com/blog/aws-landing-zone-case-study-accolade):
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-> ### What results can you expect when you partner with us:
+> *“We achieved a perfect security score in days, not months.”* — Galen Simmons, CEO
 >
-> - **30% Lower AWS Bill**: Proactive quarterly reviews catch overspending before it happens [(30-60% documented savings)](https://towardsthecloud.com/services/aws-cost-optimization#case-study)
-> - **Accelerate SOC 2/HIPAA compliance**: Our Landing Zone automatically sets up security guardrails on your AWS accounts with 100% CIS compliance from day one
-> - **Easily stay compliant**: Our automated monitoring and proactive quarterly security reviews give you control so yearly audits are smooth, not stressful
-> - **Your Team Ships Faster**: Our Pre-built secure infrastructure components let your team focus on product, not AWS
-> - **Save on hiring costs**: Access expert Cloud knowledge through our [flexible retainer](https://towardsthecloud.com/pricing) instead of committing to a full-time Cloud Engineer
+> Ready to see where your AWS account stands? Grab a spot while they’re available:
 >
-> **Proof:** Y Combinator startup Accolade's founder on how our Landing Zone [accelerated their SOC 2 certification](https://towardsthecloud.com/blog/aws-landing-zone-case-study-accolade):
->
-> *"Danny's solution and AWS expertise stood out with comprehensive accelerators, documentation, and clearly articulated design principles. **We achieved a perfect security score in days, not months.**"* — Galen Simmons, CEO
+> <a href="https://cal.com/towardsthecloud/aws-account-review"><img alt="Book a Free AWS Account Review" src="https://img.shields.io/badge/Book%20A%20Free%20AWS%20Account%20Review-success.svg?style=for-the-badge"/></a>
 >
 > </details>
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